Raymond D. Murphy

Emerald Ball 2012 The Ireland Fund of Japan's Emerald Ball event is The Premier Irish Event in Japan. Its annual occurrence establishes it in the local calendar as the only way in which to enjoy the St.Patrick's Day weekend. As part of the global St.Patrick's Day Festivities it enables its patrons to become Irish for a day and be entertained in a way that only Irish can.
Its proceeds, on this the 20th anniversary of the ball, were all directed to Tohoku, following the tragic events of last year's earthquake and tsunami.
In order to represent all of these factors I was tasked with making a new logo and brand collateral. This took the form of posters, admission tickets, ballots, and naturally a Facebook and website presence.
The logo itself, shares with its previous version a similar characteristic - its imperfect orientation. The 3 degree skew reveals a message that although its a precious stone its not perfect. For all those out there who aren't in perfect situations, they are still precious and should be regarded as such. This is what the Ireland Fund and its main fund-raising event, the Emerald Ball does.
2012 Art Direction, Branding, Graphic Design
Orla Murphy CD Booklet/Case Work produced for Orla Murphy, jazz vocalist in London. Used to help promote her new tour in Spring 2012, the design is a revision of a previous version. Warm colours combined with dream-like arrangements of light and energy, reflect both the musical influences of funk and disco while emphasizing the nostalgia for a period in Murphy's past, the past that lead her to pen the lead song, Timeless. 2012 Art Direction, Graphic Design, Typography
Jacob's Creek Solway 1837 Launch Produced for Pernod Ricard China, through their agency Emotion/Publicis China I and my team at Wedovideo supplied the contents and motion graphics for the on-screen visuals during the event.
Videos in total included an opening video, a "wallpaper" background animated visual, and two supporting performance videos for the evening's dance acts.

Art Direction: Raymond D. Murphy
Motion Graphics Design: Umika Yoshimoto

Nov. 2011 2012 Art Direction, Graphic Design, Storyboarding
Polaris Project Symposium Various promotional material for the Polaris Project in Japan. Including posters, banners and A4 covers the designs help promote the identity and appeal of the symposium in the UN University campus in Tokyo in November 2011. 2011 Art Direction, Graphic Design, Typography
Zoolook.me Promotional Video Promotional video for Zoolook, a new social media application and site.
The video was produced to maximize the small budget that was afforded and so instead of one video I managed to produce smaller segments within a single narrative that could be taken out and used in a stand-alone context. 2011 Art Direction, Directing, Fashion
GLOBIS MBA Business Courses The video combines shooting and motion graphics, for the rare opportunity to work outside of the events industry, all to promote the up and coming business school in its new marketing campaign. 2011 Art Direction, Graphic Design
Sanofi Aventis New Vision Campaign In the wake of the Great Tohoku Earthquake of March 2011, there were massive changes taking place in the private sector. After the economic collapse suffered since the 'Lehman Crash' the pharmaceutical companies have proven themselves as the economic giants of our time. In times like these after the earthquake, the tsunami and the radioactive fallout in Northern Japan, the company realised they needed to engage in motivating their staff all around the company and indeed the country of Japan.
The outcome, having gone through a number of renditions, was to extol the virtues of the Japanese people and for them to find solace in each other in order to work past one of the most unforgettable hardships the country has suffered in many years. 2011 Art Direction, Graphic Design, Typography
Mercedes Dealership Ceremony, China Event video for Chinese Gala Dinner celebrating best dealerships in the country. Produced in China and Tokyo for Wedovideo.
The videos use intensive motion graphics and 3D software, while also coordinating with Chinese shooting production. 2011 Art Direction, Storyboarding, Motion Graphics
"90 Days with Jez" As part of a broad range of videos this was supplied for a large screen event purpose and in collaboration with an events agency in Japan. 2010 Graphic Design, Editing, Art Direction
Air #1 The first issue of a members' magazine for an affluent Tokyo golf club. Tasks included were the design of the logo, graphics, typography, layout. Design from start to finish all within a highly constrained schedule. 2010 Creative Direction, Graphic Design, Typography
Exray Mini-Folio (Early 2010) A part of my self-promotion material, the mini-folio was a small giveaway, hand-bound, printed production put together with loving care and attention to detail. It represented a token of my recent work prior to my current employment at Wedovideo. 2010 Branding, Graphic Design, Print Design
STEP EIKEN This collection of work represents the effectiveness of amiable relations. I've been able to maintain working with this client despite having moved from the original job at Nichiai for what must be around three years now.
By working in tandem with those at the organization and providing consultation when required I've been able to not only maintain a steady flow of work but also grow my social network; evidence if there need be of the power of working for those with similar values and erstwhile goals as yourself! 2011 Advertising, Art Direction, Branding
Creative Light Identity & Promotion Identity work, expanding on the new brand established for the boutique creative shop Nichiai Creative.
Specializing in CMS websites for those seeking nimble designs, and more specific use, Creative Light was our engine for producing web design without the hassle and at low cost.

nichiaicreative.manuelvandyck.com/light 2011 Branding, Copywriting, Graphic Design
Nichiai Creative Identity Rebrand My first role as a leader in design, was at Nichiai Creative. This was a small creative shop with big ambitions. I came into the fray when I arrived in Tokyo and secured a managing role in the creative department.
After dealing with what was primarily locally run businesses and representative offices of foreign companies or embassies I had built up a calibre of work that was worthy of representation that reflected the quality that I had now established.
Two years into my tenure here I decided that it was time to shed the skin of that I believed was holding us back in favour of something that was relevant, authentic and commanded attention. It was time for a step change. This project covers the changes that occurred to the main Nichiai creative identity.
nichiaicreative.manuelvandyck.com 2011 Copywriting, Creative Direction, Graphic Design
Irish Embassy Working Holiday Guide With snappy graphics and a high usage of imagery I developed the brochure with the idea of promoting Ireland's energetic and lively national character. Far from being a place where sheep block the roads, Ireland is a contemporary bustling multi-cultural nation with beauty abound in its nature and its people. 2011 Art Direction, Graphic Design, Print Design
Enterprise Ireland Promotional Material Best work from business relationship spanning over two years, in the Tokyo business/corporate world. Promotion of Irish culture, identity and recognition. 2011 Art Direction, Branding, Graphic Design
BLCCJ Products in Japan Guide The BLCCJ (Belgian & Luxembourg Chamber of Commerce in Japan) required a publication that would list all of the products available in Japan through the many international markets and stores all around the country.
I designed this 80 page booklet in around three weeks. The deadline allowed for intense and cooperative interaction with the client but the end result was to both of our satisfaction. Even now this piece of graphic design is still one of my favourites. 2011 Art Direction, Graphic Design, Print Design